Spring 2012 Program

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Wednesday, March 14, 2012

12:30pm       Registration desk opens - 3rd floor, ballroom foyer
12:30-3:30   Welcome Refreshments
1:00-1:15     Opening Remarks - Welcome from NEMOA President, Russ Gaitskill
1:15-2:00     Opening Session: 
                    Beginning the Customer Journey with Back to Basics
                    Phyliss Mosca, Ulla Popken
2:00–2:15    Short Break
2:15–3:15   4 Concurrent Breakout Sessions (choose one in each time slot)
1. The Hottest Mobile marketing Trends for Multichannel Retailers
      Chris Wayman, Merkle
2. Acquisition Measurement. Metrics and KPIs
      Gina Valentino, Hemisphere Marketing
3.  Cross channel marketing for the ecommerce cataloger
      Kent Phillips, SmartPak
4. Fine Tuning the Marketing Mix: 
    Finding the Best Multichannel Contact Strategy for Your Brand
      Eric Stein, Epsilon
4:30-5:30       Networking/Free time
5:30-6:00       NEMOA Orientation - open to all
6:00–7:30      directXchange Opening Reception at the Renaissance Hotel
Thursday, March 15, 2012
7:30am           Registration desk opens
7:30–9:00      Breakfast Buffet
7:45–8:45      Breakfast Roundtables 
7:45–8:45      Concurrent Breakfast Session - Small Business Challenges
                        Sue Landay, Trainers Warehouse 
9:00-9:15       Opening Remarks with NEMOA President Russ Gaitskill, Garnet Hill
9:15–10:30    Grand Opening Session: 
                      Postal Issue Update
                      Patrick Donahoe, Postmaster General
10:30-11:00   Refreshment and Networking Break
11:00–12:00  General Session: 
                      Traditionals, Transitionals and Tranformations: The 3 T's driving today's (and tomorrow's) business
                      Kevin Hillstrom, MineThatData
12:00–12:15  Short Break
12:15-1:00    Lunch and Scholarship Awards
1:00-2:00      Panel Discussion– Best Kept Secrets of Leading a Successful Catalog Retailing Business
                      Moderator: Margot Murphy Moore, 1-800-Homeopathy
                      Panelists:    Rod Ford, CognitiveDATA
                                        Brian Rainey, Epsilon Targeting
                                        Steve Voigt, King Arthur Flour Co.
                                        Vicki Updike, Miles Kimball Co.
2:00–2:30     Refreshment and Networking Break
2:30–3:30     4 Concurrent Breakout Sessions 
1. Contact Strategies for Today's Customer
      Jennifer Kwiatkowski, Plow & Hearth
2. Insert & Print Media - A Key Role in Today's Multichannel Approach
      Dennis Erickson, Paradysz 
      Justin Sharaf, Vistaprint
3. Building Effective Cross Channel Campaigns
      Carliss Million, Lorel Marketing
      Bret Moore, Independent Consultant
4. Exploring International 
      Kris Green, Global FiftyOne
3:30-3:45     Short Break
3:45-4:45      Evolving Print in the Digital World
                     Dana Springfield, Yankee Candle
                     Doug Fitzgerald, R.R. Donnelley
4:45-5:00   Short Break
5:00-5:45      Annual NEMOA Members' Meeting
                     Hosted by Russ Gaitskill, Garnet Hill and Cindy Marshall, CognitiveDATA
6:00-10:00    Dinner and Networking Event at the John Joseph Moakely U.S. Courthouse                    
Friday, March 16, 2012
7:30am          Registration desk opens
7:30–9:00      Breakfast Buffet
7:45–8:45      Breakfast Roundtables  
7:45-8:45       CEO Breakfast - by invitation only
                      Hosted by Russ Gaitskill, Garnet Hill
9:00-10:00     Panel Discussion: 
                      Driving Conversion with Targeted Efforts
                      Facilitator: Matt Glerum, Travel Smith 
                      Panelists:   Mark DiMarzio, Garnet Hill
                                        Terry Sutton, L.L.Bean, Inc.
10:00-10:30  Refreshment and Networking Break and Hotel Checkout
10:30-11:30  General Session: 
                     Moving a Mindset: From Catalog to Multichannel
                     Steve Schlecht, Duluth Holdings
11:30            Lunch Buffet opens
11:45-12:30  Luncheon Session:
                     Are You Listening? Customer Focus, NPS, R&R
                     Jessica Osborn, Bazaarvoice