Spring 2012 Program
Wednesday, March 14, 2012
12:30pm Registration desk opens - 3rd floor, ballroom foyer
12:30-3:30 Welcome Refreshments
1:00-1:15 Opening Remarks - Welcome from NEMOA President, Russ Gaitskill
1:15-2:00 Opening Session:
Beginning the Customer Journey with Back to Basics
Phyliss Mosca, Ulla Popken
2:00–2:15 Short Break
2:15–3:15 4 Concurrent Breakout Sessions (choose one in each time slot)
3:30-4:30
1. The Hottest Mobile marketing Trends for Multichannel Retailers
Chris Wayman, Merkle
2. Acquisition Measurement. Metrics and KPIs
Gina Valentino, Hemisphere Marketing
3. Cross channel marketing for the ecommerce cataloger
Kent Phillips, SmartPak
4. Fine Tuning the Marketing Mix:
Finding the Best Multichannel Contact Strategy for Your Brand
Eric Stein, Epsilon
4:30-5:30 Networking/Free time
5:30-6:00 NEMOA Orientation - open to all
6:00–7:30 directXchange Opening Reception at the Renaissance Hotel
Thursday, March 15, 2012
7:30am Registration desk opens
7:30–9:00 Breakfast Buffet
7:45–8:45 Breakfast Roundtables
7:45–8:45 Concurrent Breakfast Session - Small Business Challenges
Sue Landay, Trainers Warehouse
9:00-9:15 Opening Remarks with NEMOA President Russ Gaitskill, Garnet Hill
9:15–10:30 Grand Opening Session:
Postal Issue Update
Patrick Donahoe, Postmaster General
10:30-11:00 Refreshment and Networking Break
11:00–12:00 General Session:
Traditionals, Transitionals and Tranformations: The 3 T's driving today's (and tomorrow's) business
Kevin Hillstrom, MineThatData
12:00–12:15 Short Break
12:15-1:00 Lunch and Scholarship Awards
1:00-2:00 Panel Discussion– Best Kept Secrets of Leading a Successful Catalog Retailing Business
Moderator: Margot Murphy Moore, 1-800-Homeopathy
Panelists: Rod Ford, CognitiveDATA
Brian Rainey, Epsilon Targeting
Steve Voigt, King Arthur Flour Co.
Vicki Updike, Miles Kimball Co.
2:00–2:30 Refreshment and Networking Break
2:30–3:30 4 Concurrent Breakout Sessions
1. Contact Strategies for Today's Customer
Jennifer Kwiatkowski, Plow & Hearth
2. Insert & Print Media - A Key Role in Today's Multichannel Approach
Dennis Erickson, Paradysz
Justin Sharaf, Vistaprint
3. Building Effective Cross Channel Campaigns
Carliss Million, Lorel Marketing
Bret Moore, Independent Consultant
4. Exploring International
Kris Green, Global FiftyOne
3:30-3:45 Short Break
3:45-4:45 Evolving Print in the Digital World
Dana Springfield, Yankee Candle
Doug Fitzgerald, R.R. Donnelley
4:45-5:00 Short Break
5:00-5:45 Annual NEMOA Members' Meeting
Hosted by Russ Gaitskill, Garnet Hill and Cindy Marshall, CognitiveDATA
6:00-10:00 Dinner and Networking Event at the John Joseph Moakely U.S. Courthouse
Friday, March 16, 2012
7:30am Registration desk opens
7:30–9:00 Breakfast Buffet
7:45–8:45 Breakfast Roundtables
7:45-8:45 CEO Breakfast - by invitation only
Hosted by Russ Gaitskill, Garnet Hill
9:00-10:00 Panel Discussion:
Driving Conversion with Targeted Efforts
Facilitator: Matt Glerum, Travel Smith
Panelists: Mark DiMarzio, Garnet Hill
Terry Sutton, L.L.Bean, Inc.
10:00-10:30 Refreshment and Networking Break and Hotel Checkout
10:30-11:30 General Session:
Moving a Mindset: From Catalog to Multichannel
Steve Schlecht, Duluth Holdings
11:30 Lunch Buffet opens
11:45-12:30 Luncheon Session:
Are You Listening? Customer Focus, NPS, R&R
Jessica Osborn, Bazaarvoice