Sporting Traditions Marketing Manager
Sunderland, Vermont

Since 1856, The Orvis Company has been America's premier sporting outfitter. Today, we offer distinctive men's and women's apparel, fine furnishings and gifts for the home, pet accessories, and the world's best fly fishing rods and equipment. Orvis is headquartered in beautiful Manchester, Vermont with major operations in Roanoke, Virginia and the U.K. We work in an energetic, team-oriented environment, setting the very highest standards for service to our customers. As the longest-running outdoor mail order business in the country, our name has stood for outdoor traditions, quality, and customer satisfaction for more than 150 years.

The Sporting Traditions Marketing Manager is responsible for the coordination of all Sporting Service Marketing. The growth of the opportunity will be through an entrepreneurial approach to the uniqueness of these services as offered to our customers. As such, it is expected that this position will enhance our brand awareness of these Services internally and externally, build a marketing platform that speaks in one voice for all the services offered in the US, UK, and abroad, and will include schools (all including retail), travel, ELOG/Wingshooting, Sandanona, dog breeders, dog trainers, guns, as well as all event marketing opportunities through all channels.

Position Interfaces:

This position reports directly to Sr. Manager Web Merchandising, will work closely with the VP, Rod and Tackle and is a Key individual contributor to Rod and Tackle and Sporting Traditions.

Key Performance Measurements:

1. Implement strategies and tactics that will increase traffic and conversion by 20%, increase new name acquisition programs by 100%, follow-up market services to all customers using a service or purchasing at retail, and add 1000 names to the Best Buyer File.
2. Increase and report on traffic/sessions of Sporting Traditions web pages and increase traffic by 15%, and conversion by 15%.
3. Execution of an internal education and communication program that educates associates on the uniqueness of this brand platform (Sporting Lifestyle/Service)s. This will lead to external marketing and product success.

Skill Set Expectations:

1. Very strong analytical skills, especially focused on web analytics (Core Metrics and others) will be needed to assure good analysis of work and traction of this position.
2. Good networking capabilities both internally and externally.
3. High knowledge of web and marketing best practices.
4. A risk taker and developer of new programs.
5. Creative business thinker that supports/endorses the Orvis product philosophy and brand.
6. Customer-centric leader who lives the Orvis lifestyle or genuinely respects/empathizes with distinctive country living.
7. Market/Industry expertise
8. High personal integrity
9. Skilled written and verbal communicator who enjoys/desires opportunities to internally and externally represent the business goals of their category teams. A skill and background in motivating personnel is required.

Qualifications:

• 2 – 3 years of on-line marketing/ merchandising experience
• Strong knowledge/ interest of Sporting Traditions
• College degree preferred.

Application instructions:

To apply for this position, please fill out our online application form at https://careers.orvis.com/detail.asp?orvis272

All applicants are required to complete our online employment application form; please do not send resume via mail, fax, or email.
 
 
About Orvis - www.orvis.com
 
 
Orvis offers competitive compensation commensurate with scope of responsibilities and experience required; plus a comprehensive benefits package including medical/dental/vision coverage, life insurance, 401K with a company match, generous Associate Discounts, and other excellent benefits.