Online Marketing Manager
Sunderland, VT

The On-Line Marketing Manager is primarily responsible for managing on line programs to generate new buyer growth across the Orvis-UK web channel. The position involves data support and analysis of all programs, promotions and testing scenarios, coordination of marketing programs, and interaction with online marketing vendors.  Secondary responsibility is to provide backup support to the US On-Line Marketing Manger in overall US On-Line Acquisition programs.

Company Interfaces:
The position reports to the Senior Manager of Multi Channel Acquisition; it is an individual contributor role, with no direct reports. The position interfaces with the Catalog and Web Marketing team, Merchandise Managers, IS, Orvis Retail, Finance, and outside vendors in both the US and UK. 

Key Performance Measurements:
The position will be evaluated on the following standards and goals established for 2010:

Overall UK Online Marketing sales increase of 37% over 2009 with a 43% increase in new customers over 2009. Planned Sales increase specifically in the areas of Paid Search (82%), Product Feeds (107%), Affiliate Programs (57%) and the addition of Behavioral Marketing.

The current standards of performance measurement are:

1. Online Marketing Acquisition programs meet or exceed established profit goals.
2. Actual sales and costs within acceptable variances from monthly plans.
3. Online Marketing Analysis and planning documents prepared to process standards and on schedule.

General Responsibilities:

1. Manage Global Acquisition programs: UK Paid Search Management, Key Word Research by Catalog, Dealer Affiliate Program Coordination, URL Landing Page Maintenance for US and UK, Cost Database Coordination, Promo Code requests and Maintenance, and Amazon Product Mapping and Detail Management.
2. Management of UK product feeds and reporting.
3. Manage UK keyword bid management, maintain historical results and Online Marketing cost database.
4. Prepare documentation of UK Online Marketing programs for Analysis and Plan meetings, and  other tasks as appropriate.

Qualifications Required:

The applicant should have several years’ experience in Online Marketing; specifically, SEM, Affiliate Marketing, Product Feeds, and Behavioral Marketing.  The applicant should have experience in an analytical business environment. 

This position requires excellent skills in communication, task management and strong attention to detail. Working knowledge of Microsoft Office applications is required. College degree preferred. 

Application instructions:

To apply for this position, please fill out our online application form at
https://careers.orvis.com/detail.asp?orvis281
 
All applicants are required to complete our online employment application form; please do not send resume via mail, fax, or email.
 
 
About Orvis - www.orvis.com
 
Since 1856, The Orvis Company has been America's premier sporting outfitter. Today, we offer distinctive men's and women's apparel, fine furnishings and gifts for the home, pet accessories, and the world's best fly fishing rods and equipment. Orvis is headquartered in beautiful Manchester, Vermont with major operations in Roanoke, Virginia and the U.K. We work in an energetic, team-oriented environment, setting the very highest standards for service to our customers. As the longest-running outdoor mail order business in the country, our name has stood for outdoor traditions, quality, and customer satisfaction for more than 150 years.
 
Orvis offers competitive compensation commensurate with scope of responsibilities and experience required; plus a comprehensive benefits package including medical/dental/vision coverage, life insurance, 401K with a company match, generous Associate Discounts, and other excellent benefits.