Position:           Internet Marketing Manager

Reports to:        Director of E-Commerce
 
Classification:    Full-Time, Exempt
 
Location:           Manchester Center, VT

Major Purpose

The Internet Marketing Manager is responsible for developing and executing marketing plans designed to drive qualified traffic to VCS ecommerce site and maximizing return on VermontCountryStore.com marketing investments.
 
Essential Duties and Responsibilities

Management and Oversight of Internet Marketing Program & Operations

• Develop and optimize a comprehensive marketing plan through Internet channels such as: Email, Paid Search, Online advertising, Social networking/Web 2.0-based programs, Catalog/Print bind ins/blow ins, support Multi-channel coordination (e.g., catalog, retail).
• Build and execute a coordinated calendar of campaigns, events, offers and messages, collaborating closely with Product Team, E-Commerce Merchandising Ops, Catalog Marketing and Creative Teams. 
• Drive the development of creative assets and tools needed to effectively communicate the VCS message to consumers.
• Work in close collaboration with VCS buying, planning, online merchandising and finance teams to achieve the group’s overall ecommerce business and financial goals. 
• Ensure efficient and effective delivery of services by external marketing agencies, consultants and partners. 
• Oversee the process of Email and Search operations. (Weekly builds of Emails and other campaigns to be executed either internally or with outside resources.)

Reporting and Analysis

• Develop a complete view of the revenue and profit contribution across all Internet marketing channels and perform ongoing assessment of traffic, conversion, sales and profitability from marketing campaigns. 
• Build the business case for incremental Internet marketing investments and optimize the ROI from marketing vehicles, tactics, templates and content through data-driven analytics and testing. 
• Collaborate with Catalog Marketing Team to develop customer segmentation and targeted campaigns.

Channel Growth

• Drive expansion of VC’s E-Commerce customer file and leverage it to drive rapid, profitable revenue growth. 
• Work with E-Commerce Director and VCS Senior Management Team to help identify and prioritize strategic opportunities to drive growth, including brand building, promotional strategies, site functionality, business partnerships, product assortment, market expansion, etc.
• Optimize E-Commerce business processes to increase operating efficiency and enable increased focus on strategic, value-adding activities.

Other Skills, Abilities, Attributes

• Ability to work with others and communicate trends in business and future sales forecasts.  This includes ability to translate 'numerical results' and knowledge into clearly stated and communicated action plans and recommendations 
• Demonstrate strong leadership, mentoring and development skills with an ability to motivate team and to' think outside the box' 
• Display strong negotiation, selling and 'people relations' skills 
• Willingness to do hands-on work with a strong team environment 
• Resourcefulness - able to generate cross-department enthusiasm and cooperation to accomplish required tasks. 
• Strong math and analytical skills with attention to detail and knowledge of direct marketing metrics.  Ability to compile relevant data, audit for accuracy, create summations of data and report conclusions and recommendations. 
• Ability to be the in-house expert.

Qualifications

• 3+ years (non affiliate) online marketing with an emphasis on Email Marketing and Paid Search Marketing.
• 6-10 years combined experience in retailing, e-commerce, catalog and/or print marketing. 
• Demonstrated ability to grow and build a business leveraging core processes and capabilities.
• Proven skills leveraging online analytics tools such as Omniture. Expertise in Email Campaign Management Tools and Best Practices.
• Successful track record of e-commerce management
• Able to develop strategies and plans for online programs targeted at building online success and profitability
• Expert experience working with and developing custom reports and metrics
• Experienced at developing financial plans and supporting documentation for the planning process. 

Interested parties please contact:

Daire Gibney
The Vermont Country Store
5650 Main Street
Manchester Center, VT 05255
dgibney@vermontcountrystore.com