Fall 2010 Schedule At A Glance
Thank you to our Platinum Sponsors:
Abacus, a division of Epsilon Targeting
CognitiveDATA
R.R. Donnelley
Conference Signage sponsored by Arandell Corp.
Registration bags sponsored by Wiland Direct
Wednesday, September 15
9:00 Registration desk opens
Welcome Refreshments sponsored by U.S. Postal Service
10:00-11:00 Panel Discussion:
Drive New B2B Markets & Customers With Stellar Multichannel Campaigns
Hosted by Mary Ann Kleinfelter, Marketing Solutions Today
Panelists: Jeannie Green - Abacus, a division of Epsilon Targeting
Carrie Bourke, Staples
Susan Landay, Trainers Warehouse
11:00–11:30 Refreshment and Networking Break
11:30–1:15 Lunch and Speaker Presentation
Lunch sponsored by Lorel Marketing Group
Finding New Channels and New Customers
Eileen White, Staples
1:15–1:30 Short Break
1:30–2:30 B2B & B2C Cataloger Panel
Leveraging Your Assets: Fueling Future Growth
Hosted by Stacey Hawes, Epsilon Targeting
Panelists: Tim Record, L.L.Bean, Inc.
Michele Gerstein, Levenger
Todd McCain, VistaPrint
2:30-3:00 Refreshment and Networking Break
3:00–4:00 Five concurrent breakout sessions. Sessions repeat at 4:15.
4:15–5:15 Choose 1 in each time slot.
1. Catalogers Tax and Legal Update - Martin Eisenstein, Brann & Isaacson
2. Working together with the USPS - Lynn Noble & David Mastervich, USPS
3. Small Catalog Issues - Chris Bradley, Cuddledown
4. Merchandising Your Brand - Andrea Syverson, IER Partners
5. Web Review - Bill LaPierre, Direct Media Millard
5:30-6:00 Orientation for First Time Attendees and New Members
6:00–10:00 Cocktail Reception and Clambake – Waterfront Pavilion at the Hyatt Regency
Thursday, September 16
7:30 Registration desk opens
7:30–9:00 Breakfast Buffet sponsored by QuadGraphics
7:45–8:45 Breakfast with the Experts - Roundtables
7:45-8:45 CEO Breakfast by invitation only
Hosted by Margot Murphy Moore, 1-800-Homeopathy
9:00 Opening Remarks with Russ Gaitskill, Garnet Hill
9:15–10:15 The Evolution of Integrated Marketing
David Williams, Merkle Inc.
10:15-10:45 Refreshment and Networking Break and Hotel Checkout
Sponsored by LENSER
10:45–11:45 Panel Discussion:
Innovative Ways Catalogers Are Using Marketing Databases
to Incoporate Interactive Channel Marketing
Hosted by Rod Ford, CognitiveDATA
Panelists: Michelle Farabaugh, LENSER
Claire Gordon, VivaTerra
Bruce Detweiler Breckbill, Lehman's
11:45–12:15 Pre-Lunch Networking Break
Sponsored by SLI Systems
12:15-2:00 Lunch, Scholarship Awards, Luncheon Speaker
The Critic’s Corner
Lauren Freedman, the etailing group
2:15–3:15 Bringing your catalogs to Life on the I-Phone, I-Pad and Beyond
Nicholas Pavach, Zinio
3:15–3:45 Refreshment and Networking Break
Sponsored by D.M.insite
4:00 Tour of Hodges Badge Company in nearby Portsmouth, RI
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