Fall 2010 Schedule At A Glance

Thank you to our Platinum Sponsors:

Abacus, a division of Epsilon Targeting
CognitiveDATA
R.R. Donnelley

Conference Signage sponsored by Arandell Corp.
Registration bags sponsored by Wiland Direct

Wednesday, September 15

9:00             Registration desk opens

                   Welcome Refreshments sponsored by U.S. Postal Service

10:00-11:00  Panel Discussion:
                   Drive New B2B Markets & Customers With Stellar Multichannel Campaigns

                   Hosted by Mary Ann Kleinfelter, Marketing Solutions Today
                   Panelists:   Jeannie Green - Abacus, a division of Epsilon Targeting
                                    Carrie Bourke, Staples                   
                                    Susan Landay, Trainers Warehouse

11:00–11:30 Refreshment and Networking Break
 
11:30–1:15   Lunch and Speaker Presentation 

                   Lunch sponsored by Lorel Marketing Group

                  Finding New Channels and New Customers
                   Eileen White, Staples

1:15–1:30    Short Break


1:30–2:30    B2B & B2C Cataloger Panel
                  Leveraging Your Assets: Fueling Future Growth

                  Hosted by Stacey Hawes, Epsilon Targeting
                  Panelists:  Tim Record, L.L.Bean, Inc.
                                  Michele Gerstein, Levenger
                                  Todd McCain, VistaPrint

2:30-3:00    Refreshment and Networking Break

3:00–4:00   Five concurrent breakout sessions.  Sessions repeat at 4:15.
4:15–5:15   Choose 1 in each time slot.

1. Catalogers Tax and Legal Update - Martin Eisenstein, Brann & Isaacson
2. Working together with the USPS - Lynn Noble & David Mastervich, USPS
3. Small Catalog Issues - Chris Bradley, Cuddledown
4. Merchandising Your Brand - Andrea Syverson, IER Partners
5. Web Review - Bill LaPierre, Direct Media Millard

5:30-6:00     Orientation for First Time Attendees and New Members

6:00–10:00  Cocktail Reception and Clambake – Waterfront Pavilion at the Hyatt Regency

Thursday, September 16

7:30               Registration desk opens

7:30–9:00       Breakfast Buffet sponsored by QuadGraphics

7:45–8:45       Breakfast with the Experts - Roundtables

7:45-8:45       CEO Breakfast by invitation only
                     Hosted by Margot Murphy Moore, 1-800-Homeopathy

9:00               Opening Remarks with Russ Gaitskill, Garnet Hill

9:15–10:15     The Evolution of Integrated Marketing
                     David Williams, Merkle Inc.

10:15-10:45    Refreshment and Networking Break and Hotel Checkout
                     Sponsored by LENSER

10:45–11:45   Panel Discussion:
                     Innovative Ways Catalogers Are Using Marketing Databases
                     to Incoporate Interactive Channel Marketing
 
                     Hosted by Rod Ford, CognitiveDATA
                     Panelists:   Michelle Farabaugh, LENSER
                                      Claire Gordon, VivaTerra
                                      Bruce Detweiler Breckbill, Lehman's

11:45–12:15   Pre-Lunch Networking Break
                     Sponsored by SLI Systems

12:15-2:00      Lunch, Scholarship Awards, Luncheon Speaker

                    The Critic’s Corner
                     Lauren Freedman, the etailing group

2:15–3:15      Bringing your catalogs to Life on the I-Phone, I-Pad and Beyond
                     Nicholas Pavach, Zinio

3:15–3:45      Refreshment and Networking Break
                    Sponsored by D.M.insite

4:00              Tour of Hodges Badge Company in nearby Portsmouth, RI

 

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